“There will be hunters and hunted, winners and losers. What counts in global competition is the right strategy and success.” - Heinrich von Pierer
Would you like to be superwoman or superman? Want to do everything yourself in business? Is your motto… “if it’s to be, it’s up to me?”. Sure hope not! That strategy doesn’t work… not one bit in a successful business, one in which you actually OWN YOUR LIFE! So, as hard as it may be for you, as it was for me initially…if you haven’t yet it’s time to begin outsourcing.
Time to release a little control of needing to do everything perfect, just right, and all by your lonesome. Before we jump into today topic I have a very special qoute I feel every business owner must read from one of my favorite authors, Michael Gerber in his book The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.
“Lesson One: Work On Your Business, Not In It.
This is one of the fundamental reasons why most businesses fail in their first five years. Most entrepreneurs see their business as a place to go to every morning. They see their business as a system of routine chores. They rush out everyday to work in their business, not realizing they need to work on their business. The end point of this lesson is this; most entrepreneurs end up creating a Job for themselves, not a Business. Are you Building a Business or Creating a Job for yourself? You will find out when you read “The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It.”
Okay, welcome back, I hope you found that excerpt valuable. It changed the way we do business, hopefully it will do the same for you ..As promised today we are going to dive right into discussing how to pick and train your blogging team.
Here’s a quick note first: Don’t restrict your recruiting of contributing bloggers to public relations professionals, marketers, or leaders (especially those within your own organization). Really the reason I say this is simply because sometimes the seasoned professional writes some of the worst blog posts and sounds more like a faceless brand than a human being.
You want to provide opportunities for blogging to guest bloggers or your own personnel. When you do this, avoid recruiting potential writers for your blog that aren’t excited about the opportunity to blog. Their lack of enthusiasm will be clearly evident in their writing and posts… and ultimately this poor attempt to blog will show on your very public business blog.
Focus your efforts of recruiting a team of blogging contributors that are closest to your customers, or have very similar traits and characteristics to your ideal customer. You will be surprised at the level of “stickiness” their content will provide for your blog. Their ability to connect will create the type of community that most business bloggers, especially your competition, can only covet.
Before your contributing bloggers begin to write the should fully understand the culture and purpose of the blog, any legal issues, their own personal responsibilites, and know what type of content is consider unsuitable for your audience. Also, they should also be aware of the objectives of the blog, keywords you want them to use, industry blogs or sites that they should be frequenting, and how to promote the blog (and your company) via social media sites.
So make sure to have a meeting with them to provide clear details to your team and set expectations with them.
You may want to incorporate a blogging solution that allows for blog posts to be MANUALLY approved and published by an ADMINISTRATOR OF YOUR BLOG.
OUTSOURCE SUCCESS IS NEAR….
A few places outside of your own personnel that you may want to consider for interviewing potential blog contributors for your team are:
Remember, your blog’s success depends on the quality of content.. not just the quantity.
And… Always, Plan, Do & Review!
This sums up part 3 of this 6 part series, stay tuned for part 4: Identifying Blog Platforms and Resources.
So share your thoughts below, what did you learn? What will you implement? Will you outsource any of this to members on your team, or are you considering one of the sites above for hiring blog team members?
Have you began to drive awareness to your blog? Blog commenting works… so make sure to comment below! We look forward to hearing from you and sharing with you again very soon.
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