“Change is not a destination, just as hope is not a strategy.” - Rudy Giuliani
Hey there Business Blogger Welcome back to part 2 of the 6 part series on Business Blogging-How To Go From Concept To Content To Conversion. If you missed part 1, you can read it here. But today, it’s time to talk about establishing your business blog strategy and goals.
So here we go…
When it comes to establishing your strategy and goals the first step in is simply to get relevant, compelling content published on a regular basis. If you are still struggling with how to do this, I recommend you take our free 30 day business blog training by clicking here. There really is no need to allow yourself to be overwhelmed lack of content. In our business blog training we discuss several ways that you can do this.
It’s really a no-brainer…The more content you write, record, and share, the more opportunities visitors have to find you, connect to what you message it, and purchase what you have to offer (or recommend it to someone they know).
Be consistent in delivering great content and you will begin to increase your visitor volume in a shorter period of time.
Quick Note: Consistent and serious are twins. So if you are business blogging, update your blog, write ONE new post, record a new video, etc at least once a week. It’s tough to gain traction, especially in the beginning if you fail to show up regularly to establish yourself within your niche and online in general.
Your blog will begin to attract traffic, and when it does you want to be ready! Begin to track the number of people clicking through your call-to-action and, ultimately, the number of conversions acquired through your blog. You can do this with the Google Analytics Dashboard plugin (of course a video on how to do this will be up shortly), however you can find this plugin under the search function for plugins in your wordpress dashboard. It is free, use it.
When your posts, leads, and conversions gain a certain consistency, you can begin to assess your blogging program and set goals. Here’s what you must set goals for:
1. Number of articles, videos, podcasts published every week over a 90 day period. For example: 2 blog articles a week, per month, for 90 days is 12 articles a month, and 36 blog posts in 90 days. Yes, it’s important to get this clear!
2. Number of visitors you would like to attract on a weekly basis.
3. The number of calls to actions that are click.
4. The number of conversions.
5. The amount of income/revenue associated with those conversions.
Be sure to set up event and conversion tracking within your analytics application to easily monitor how well your blog is performing in comparison to the goals you set for it.
Always, Plan, Do & Review!
This sums up part 2 of this 6 part series, stay tuned for part 3: How To Pick & Train Your Blogging Team.
So share your thoughts below, what did you learn? What will you implement? Will you outsource any of this to members on your team? Do you use any analytics tools currently? Which ones are working well for you?
Have you began to drive awareness to you blog? Blog commenting works… so make sure to comment below! We look forward to hearing from you and sharing with you again very soon.
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