You must know EXACTLY WHO your services and products are best for - and then you will be more equipped on how to find them. I am absolutely certain you have heard, perhaps too many times, about the need to niche and to focus. This conversation is a hot topic in every coaching program we have offered. So, I won’t rehash all those benefits with you today. But I’m here to tell you that even when we niche, we sometimes go about it the wrong way. Specifically, we mess up the very first step, which is to define our audience or target market. Today, I want to share my company's "Ideal Customer Profile Cheat Sheet™".
Most of my readers and clients know me as a connection marketer, expert business blogger, and social marketing consultant and content marketing strategist.
But the truth is, I’m operating under cover; my real identity is SuperMom to a brood of four rowdy children (including my two bonus sons).
I’m actually not that “super,” but I’m […]